Us vs Them

How to choose the best marketing plan for your small business: a comparison.

For your small business, finding the right approach to branding and marketing is an important decision. With so many options available online, how do you begin sifting through them all?

Here are some tips for navigating through an internet full of choices and deciding which approach fits your small business best.

One one end of the spectrum, there are freelancers. Some freelancers are great, honest people just looking to earn an extra buck doing something they’re decent at. But the world of freelance is also the perfect place for shady characters and outright thieves to lurk, ready to cheat you, or worse, steal your information.

And even if you find a freelancer who’s exactly what you need, chances are, that person has a limited, specialized skill set, so for your next project, you’ll still need to go through the process of tracking down a new one. Rare is the freelancer who can fill all of your marketing needs: designing a logo, building and maintaining a professional website, growing your brand, targeting your market with profitable ROI, managing your social media accounts… and so much more.

On the other end of the spectrum are the huge marketing firms. Unfortunately, it’s all too easy for a small business client to get lost in the commotion. At a huge marketing firm, your success may not be their priority, because your company is just one small name to them, lost in the flood of accounts to manage.

Chances are, you’ll spend most of your time with them on hold, getting your calls passed from one person who doesn’t remember you to the next guy who doesn’t care about your story. Next thing you know, your website is months out of date, and the content stuck on it is impersonal at best.

Add a huge price tag on to all of that, and working with a firm like this may simply not be your small business’ best option.

So what’s the fix?

Go too small, and you’re going to waste a lot of time finding a person to help you over and over again. Go too big, and you’re going to waste a lot of time re-explaining your business, your story, and your goals to different representative over and over again.

At IMG Complete Business Solutions, you won’t have to worry about either of these extremes. We’re a small business, for small businesses. Unlike working with a freelancer, you can come drop by our office any time to say hi and get to know us personally. And unlike those massive marketing firms, your projects with us will all get assigned to the same dedicated project manager, your on-call point of contact who cares about getting to know you and seeing your business succeed!

Don’t settle for less than you deserve when it comes to your brand; contact an IMG Complete partner today, and get the conversation started.

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